Ads, Docs & Live
The key to retro-juice's production sensibility is in understanding the brief and creating an innovative solution. This may sound like an idiots guide to the obvious, but this approach is oddly distinctive. The diverse range of commercials, documentaries and live productions are a testament to the scope and eclectic style of the bespoke productions.
The commercials reel emphasises the company's approach to quality work that fits the bill. From lo-fi Eastpak virals to high-end BP commercials, the company's portfolio is diverse and made to order. With concepts ranging from skateboards to choirboys, retro-juice already has a great track record in delivering successful advertising with smart ideas.
Whether working on an EPK for the music industry or an Internal Communication film, the company produces high quality documentaries. Whether a piece on Aids orphans in Tanzania, or James Blunt recalling his part in the UN peace keeping force in Bosnia, the approach to each subject is always handled with sensitivity and respect where appropriate. Though in the case of certain subject matter it really isn't.
A well established history in producing live event videos adds to retro-juice's archive. From gigs for Motorhead, Elbow, The Datsuns and PJ Harvey amongst others, to workshops for BP and high profile state visits with The Aga Khan, the scope of the company's work in this area is as diverse as each production's individual style.
Retro-juice do not make ‘corporate' films; audiences are far more sophisticated than that, and lazy film-making is not something the company aspires to; setting out a clear ethos to make good TV and cinema.