Adrenalin - Rain
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This commercial for the .com arena was commissioned by the Media Cell for the life style magazine Adrenaline. With its youth culture pundits and extreme sporting content, Adrenaline chose Marten to direct this idiosyncratic commercial. Shot in London it features one of the top Skateboarders in the world Sami Seppala. Turning tricks is his speciality, but on a cold, wet London day turning tricks is not that easy. Ever seen a skateboard with Michelins on?
The piece playfully uses music, slow motion footage and graphics to a create a commercial that has the balls to not take itself seriously.
Expectation is the Key, Our skateboarder is the best, but we all have our off days.