BP - Sustainable Mobility
Movie coming soon
Commissioned for the purposes of internal communication, retro-juice wanted to give this very important subject the gravity it deserved. It's purpose as a film was to introduce what Sustainability means to the seventh largest company in the world. As a forerunner of progressive thinking in the energy industry, BP sees Sustainability as encompassing much more than the obvious environmental issues. They are looking to shape their business so that all aspects are sustainable; from diversity ad inclusion to growth and profit. As such retro-juice made an introduction to the vast subject on the basis that it be intimate, yet epic, and naturally at one with the environment.