Eastpack
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Have you ever wondered how tough your backpack is? Would you ever put it to the test?
This commercial takes it to the extreme.
Take one Eastpack backpack and place it on a dining table...Ask a couple of friends round for a drink...Ask one of your friends who shagged your girlfriend to put his head in the bag while still on the table...Take one base ball bat...then count to three....
Take a look.
This ad comes with a government health warning: do not try this at home!
This Ad also won the Global Sun at San Sebastián Film Festival and was the winner at One Club Online Commercial festival in New York.