Nike Test Commercial - (football)
Movie coming soon
Simplicity is the best: This test commercial has all the hallmarks of a ballerick movement with football boots.
This commercial takes the stance that one could win modestly and lose proudly.
Taking this notion on board retro-juice produced a slick, black & white commercial, with an emotive classical sound track. Using very strong simple imagery of iconic cultural products and situations, creates a piece that moves and evokes the anxiety, solitude, frustration, deception, suspense and horror that all athletes experience. Win or lose; Nike is worn with dignity and pride.